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Direction Marketing & Communications
First Floor, 123 Old Christchurch Road,
Bournemouth, Dorset, BH1 1EP
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Content
Having spent good money on screens, media players and connectivity, a lot of companies and corporations tend to lose sight of what they wanted to achieve in the first instance. Too many installers put the emphasis of their sale on the hardware, leaving behind a box of software they know little or care about. The IT department passes over the operation with limited training and little to no support; the end result can be uncoordinated and out of proportion at best.
Sound familiar?
By using Direction and Scala you can eliminate these problems from day one.
There is an over-used phrase in Dynamic Digital Signage, “Content is King” but it is the most important factor in any Digital Signage installation. Content drives the technology requirement and the system you choose should be based around what you intend to put on screen. This affects everything from the cabling upwards. Content is the key to the whole installation. And if it looks rubbish – who is going to watch it?
We want the content we create to be imaginative, eye-catching and attention grabbing, even with a limited budget - this can be achieved and it's something we are passionate about. It has to look good.
By partnering with Scala, we have chosen the most competent content authoring tool on the market, with Scala Designer providing by far the most creative solution of any of the software we looked at. It's great for us – and clients alike. No need to be restrained by regimented template formats using a design you have little control over. We can design multiple templates to suit your requirements, with text that's easy to update and images to replace by anybody, anywhere – providing they have access of course.
Maintaining Brand Consistency
Using our 20 years of experience in design, advertising and brand management, we can integrate your content in line with your corporate guidelines, maintaining consistency and quality throughout.
We also provide video, photography and animation to the highest standards, as well as coming up with concepts, scripts and designs that complement your current campaigns.
The right content in the right place at the right time
Grabbing and holding the audience's attention, whilst making them act on the message they see, is the main objective of most installations, although content can be used to create ambience and generally improve the environment it is set in.
Right from the start we will be looking at what messages or information you want to communicate, then work out the best method of broadcasting that information to as many people as possible, at the time they need it most.
Unlimited potential
It would be easy to write a whole book on the potential of Dynamic Digital Signage Content, but to coin another overused phrase, there are “No limits – No boundaries” to what can be achieved. This is defined more by the depth of your finance director's pockets than any technical constraints on your imagination. And us? Well, we like a challenge!
- Content can be:
- interactive
- linked to live databases/intranets
- updated on-screen within minutes
- used to stream live video
- used for training purposes
- creative and innovative
- challenging and provocative
The three illustrated systems above represent the value that can be achieved using Scala as a Service. There are no limits or boundaries to any network, so no matter how large or small your requirement – please give us a call.
Please note terms and conditions apply and final offers are subject to status.