Direction Marketing & Communications
First Floor, 123 Old Christchurch Road,
Bournemouth, Dorset, BH1 1EP
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• Dynamic Digital Signage
• Key Market Sectors
• Installation and hardware

Dynamic Digital Signage

Thinking about digital signage?

You should be. Your audience is waiting.

Waiting where their lives need them to be: in a supermarket or other retail outlet, at a petrol pump, in a railway station or airport lounge, in university or at school, sat on a bus, in a call centre, or in the restaurant or shop floor at work. Waiting for timely, helpful and relevant messages via a medium that integrates with their day-to-day lives and talks to them directly at point-of-purchase or point-of-decision - and at a time when they are ready to act.

We’re not talking digital production of literature, posters, banners and other static text-based media.

We’re talking about the most exciting medium available to companies and other institutions for decades – dynamic, content rich, mass media communications that make it easy to connect your message with your audience, at the right time and in the right place.

Using the best and most widely deployed leading-edge digital signage software from our partner, Scala, Direction can work with you to present your message on dynamic digital signs, electronic billboards, or via retail TV, narrowcasting, datacasting, electronic display networks, digital in-store merchandising and employee TV.

Imagine a medium that enables you to:

• transform your network and media resources into a mass media communications channel that makes it easy to connect your message with your audience
• create, schedule and then show anywhere
• seamlessly mix multi-media and data formats to produce dynamic updatable content
• schedule your messages so your audience is updated with timely, relevant content via an integrated planning interface
• deliver your messages anywhere on your display network. From a central location, you decide where they need to go – whether locally, or around the world. Content can be adapted depending on regional or local interests, demographics and buying patterns
• report back – knowing what is being received and displayed
• include team members in the creating and editing process via a web browser
• output at least two completely independent streams of content from one PC to as many screens as you want
• manage costs by efficiently updating changes in content, not the entire production
• develop new income streams. Renting ‘space’ on shopping centre digital signage, for example, can generate income equivalent to an additional tenant.

Dynamic digital signage delivers tremendous capability.

Direction Digital together with Scala software will deliver a complete Dynamic Digital Signage solution.