Direction Marketing & Communications
First Floor, 123 Old Christchurch Road,
Bournemouth, Dorset, BH1 1EP
Email Direction

©2010 Direction Marketing & Communications

• Dynamic Digital Signage
• Key Market Sectors
• Installation and hardware

Key Market Sectors

As you go through our Key Market Sectors, you'll learn how companies are using Scala digital signage to attract new business, save money, communicate with employees and more. From the doctor's waiting rooms through global retailers to huge billboards, Scala software is managing over 200,000 digital signs across some 65 countries.

Click the headings above to check out these key market sectors and their applications.

Retail
As retail shoppers hit the stores these days, they expect a state-of-the-art shopping experience. Retail digital signage makes perfect sense, giving stores the edge they need over their competition, helping to increase revenue while keeping costs under control. Scala provides a complete end-to-end retail digital signage platform for retail applications from content creation to delivery, for retailers with one store or thousands of stores. Add the latest retail industry technologies - RFID, pricing databases and audience recognition - and you and your brand advertisers can increase revenue by delivering the RIGHT message to the RIGHT audience at the RIGHT time.

Corporate
Trying to disseminate information to employees is a challenge for most companies. In the daily email deluge, critical messages can go unnoticed; printed materials are expensive, slow to deploy, and can't convey importance or immediacy. In addition to large numbers of employees without email or Internet access, many companies face additional challenges of multiple buildings and/or multiple shifts. Corporate digital signage allows companies to deliver the RIGHT information at the RIGHT time.

Hospitality
Restaurants, hotels, casinos, cruise ships and resorts around the world have embraced hospitality digital signage: assisting tourists to acquire the information they need and realise their holiday experience is a major industry. Digital signage in hotels and on cruise ships can serve as a 24/7 concierge in the lobby, providing restaurant reservations, directions, activity schedules, and ticket reservations for guests. Large screens provide business executives information on meeting rooms and schedules. Hotel in-room signage can display branded advertising for amenities such as restaurants, spas and fitness centres.

Government
The government plays a key role in today's society, keeping us safe and informed, and keeping criminals in line. Immediate communication of the right message to the right people isn't a luxury - it's a necessity. That's where digital signage comes into play, getting the message out to those who need it based on any number of triggers, whether to promote local community events, make public service announcements and even show the news and weather.

Travel
Digital signage is popping up in train stations, buses and airports around the world, helping people make reservations, displaying schedules and showing advertising. Walk into any major airport and you'll see digital signage showing real-time arrival/departure schedules and availability. Scala, with its platform extensibility, provides the ability to integrate into existing database systems and provide real-time information to your audience.

Leisure
Sports arenas, cinemas, amusement parks, casinos, museums… Most of these leisure venues are often large and crowded with excited patrons seeking different areas of interest such as daily events, ticket reservations, restaurants, pools, spas, meeting rooms, elevators, retail shops, etc. They particularly need direction and digital signage can quickly and easily steer them to their desired destinations. Using digital signage offers a unique opportunity to advertise, engage and communicate more efficiently with your customers.

Education
Information is critical in schools, but with the amount of information bombarding students on a daily basis, it's no wonder getting your message across can seem impossible. With digital signage it's easy to communicate in a way that really grabs the attention. Parents, students, the faculty and visitors will benefit from a digital signage system for education where time-sensitive information can reach its destination immediately.