Direction Marketing & Communications
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Bournemouth, Dorset, BH1 1EP
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• Dynamic Digital Signage
• Key Market Sectors
• Installation Options

Leisure and Entertainment

Digital Signage already plays a huge part in entertainment, leisure and sport, with giant screens providing instant replays as well as displaying information and adverts in arenas of all kinds. Remember the Beijing Olympics. It doesn’t matter how big the display or how many, Scala handles it all.

• Display live action, results and scheduled advertising during intervals at sporting events, combined with real-time announcements.
• In theme parks Digital Signage can be used to deliver information about ride queue times, restaurant availability, show timetables, shopping items and interactive advertising, as well as directions for any and every item inside the park. This means less queues along the rides, which leads to a higher satisfaction rate for the visitors and higher profits for the park operator. Scala is used at Warner Brothers, Euro Disney and Movieworld.
• Restaurants and food outlets can display menus that can be scheduled to change throughout the day from breakfast to evening dinner. One restaurant has converted their tables into digital signage where you even order your food and get to see exactly what it looks like before you order.
• Hotels, casinos, cruiselines, nightclubs and resorts around the world have embraced digital signage, there is no other medium that keeps guests as well informed and entertained.
• Cinemas can use digital signage to display movie trailers, show times, booking - and paying for - tickets, food and beverage specials and enhanced product advertising.

Dynamic Digital Signage has expanded communication horizons dramatically, providing so many options that the only limits are your imagination.

Download our pdf on the Benefits and perceived barriers to Dynamic Digital Signage within the Travel & Leisure environment.

Case studies

Leisure industry users of Scala digital signage are many and varied: Hard Rock Hotel and Casino, Fitness First, Muvico, Burger King, Norwegian Teknisk Museum, McDonalds, Hilton Hotels, Showcase Cinema de Lux and Warner Bros. Movie World.