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Travel and Transport
Digital signage is used widely in travel and transportation facilities, popping up in train stations, buses and airports around the world helping people make reservations, displaying schedules and showing branded advertising. Walk into any major international airport and you’ll see transportation digital signage showing arrival/departure schedules and availability. These information systems are integrated into the arrival/departure information database that typically maintains scheduling and availability on a real-time basis. Scala with its platform extensibility, integrates in to existing database systems providing real-time information to your audience.
Opportunities abound for selling advertising for the stores and shops located in and around transportation hubs. Many transportation digital signage displays showing transportation schedules are also displaying branded advertising for products and services available in the transportation centre.
For struggling bus companies with the bulk of their fares being over 60’s with a Gordon Brown free bus pass, digital signage offers an excellent method of getting back some cash through advertising that is far more effective than static posters as they are constantly changing and can be shown at different times of the day to match the demographic with cherished space available to the highest bidder.
External LED signs can even replace the traditional posters on the sides and backs of buses.
Benefits of Digital Signage in travel and transport
- Can integrate directly with timetable database
- Shows updated information instantly
- Show destination information, weather, events etc.
- Excellent advertising revenue opportunities from local and national campaigns
- Displays for internal and external applications
- Instant personalized messages and information for passengers can be pasted on top of a running program or as a scrolling subtitle
Download our pdf on the Benefits and perceived barriers to Dynamic Digital Signage within the Travel & Leisure environment. Travel agents might also be interested in this case study on how Travel agents improve product communication.
Case studies
Travel and transportation users of Scala digital signage are many and varied: Hilton Hotels, 25 airports across the UK, including Heathrow, Gatwick and Stansted, P&O Cruiselines and the Madrid central bus company
The three illustrated systems above represent the value that can be achieved using Scala as a Service. There are no limits or boundaries to any network, so no matter how large or small your requirement – please give us a call.
Please note terms and conditions apply and final offers are subject to status.